Beauty Industry

Benefit Celebrates Its Best-Selling Mascara

The brand created a new cheeky promotional video.

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By: Jamie Matusow

Editor-in-Chief

It’s the 2nd anniversary of Benefit Cosmetics’ ‘They’re Real’ mascara, which has been a best-seller for the beauty company.

Benefit is celebrating with a new promotional video on its YouTube channel, which stars: Vinny Guadagnino, from Jersey Shore; Simon Rex, aka ‘Dirt Nasty’; and comedian Brittany Furlan.

You can view the cheeky video here.

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